In May 2011, the company was bought by Caesars Entertainment Corporation. The company was founded in 2010 by Robert Antokol and Uri Shahak (son of former Chief of Staff of the Israel Defense Forces and Israeli Minister Amnon Lipkin-Shahak).
In 2021, Playtika had over 35 million monthly active users. Playtika ( Playtika Holding Corp.) is an Israeli digital entertainment company specializing in the development and publication of mobile games.